Customer and user journey, research, benchmark, A/B testing,
wireframes, interactive prototypes HF, color and typography web,
responsive and material design.
Adobe XD, Figma, Sketch, Zeplin, Marvel.
Branding, logo design, corporate identity manual, books and magazines
design and layout, catalogues, brochures, posters, packaging, preprints and final art.
Illustrator, Indesign, Photoshop.
design, mailing, landing pages, Tailwind, Wordpress and Divi theme.
Visual Studio Code.
Text for ADV in newspapers and magazines, naming, SEO
copywriting, graphic and digital copywriting, narratie technique and
Just paper and pencil.
I studied psychology at Complutense University
of Madrid. Then, I worked in several
international departments in the human resources sector. I was in charge of administrative
management, outsourcing processes, organization of events, development of employer branding...
However, I was soon aware of my true vocation, design and everything that surrounds it.
I began to investigate and study its history, the authors who have left their mark and the theories of design. I soon discovered the great synergy between psychology and design . Since then, I dedicated myself body and soul to this discipline.
My story begins in a town in the south of Andalusia
, where I was born and grew
up. Although at the age of 18 I went to Madrid.
I've always been more into pizza and Netflix than a good party until dawn. But I always say yes to a few beers with friends ☺️
I love theater. In fact, I have worked for several years as staff in various theaters in Madrid. Performances like Billy Elliot, the Mago Pop, concerts and private company events... I've been able to experience them in the front row!
I spend a lot of time listening to podcasts , when I clean the house, do pilates or walk my dog. A few years ago, I had the opportunity to work on the radio. In my Sunday section "psychology and curiosities" I learned but above all I enjoyed every second.